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Fearlessly delve into the unknown with breakthrough methods to put your company on the path to innovation, creativity, and growth.

It’s no secret that steering a business has become dramatically more complex and uncertain in our modern era. Constant exploration of new territory by teams is the name of the game. Yet most companies are stuck with yesterday’s approach to problem solving. Problem solving needs to be reinvented to meet today’s challenges. The future of business depends on it.

Having reached the highest levels of the Fortune 500, digital disrupter Atif Rafiq has written Decision Sprint to pull the curtain back on the hidden management systems within your organization that impact how people think, collaborate, and make decisions.

Talent is vital to any company’s advancement, but it’s the collaboration and problem solving systems that separate industry leaders from the rest. Systems designed to embrace unknowns are the quickest, most enduring way to foster growth, continuous innovation, and results. Learn how teams begin with upstream work—the phase of a promising idea or initiative where the unknowns predominate—to problem solve anything, thus unlocking downstream actions from alignment to decision making to execution.

With Rafiq’s guidance, you’ll overtake your competitors by moving upstream, embracing workflows that convert unknowns to clear recommendations, alignment, and action. In addition, you’ll receive direct advice from the CEOs/presidents of H&R Block, Volvo, Peacock, Restaurant Brands, Orange Theory Fitness, among others—and learn from in-depth case studies such as Amazon’s disruption of publishing, the massive digital transformation of McDonald’s, the secret of launch of Apple Pay, Volvo’s push for sustainability, and more.

Don’t just be ready for the next frontier of business, be continuously ready for the unknowns with Decision Sprint.

15 reviews for Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action

  1. Vickey
    (15)
    March 6, 2024
    5.0 out of 5 stars Strategic yet practical way to make better decisions faster
    We live in a complex, uncertain, and ambiguous era. As a product executive, making decisions and unblocking teams in this era is crucial. This book pr...More
    We live in a complex, uncertain, and ambiguous era. As a product executive, making decisions and unblocking teams in this era is crucial. This book provides a strategic yet practical approach to making decisions for any type of problem by leveraging collective intelligence and focusing on the right problem. Highly recommended for anyone who wants to make better decisions faster.
    Helpful? 0 0
    s. qadir
    (15)
    February 28, 2024
    5.0 out of 5 stars The best framework going forward in 2024
    Decision sprint provides a clear framework to make decisions in today's AI-enhanced society, with actionable advice that was used. The examples from A...More
    Decision sprint provides a clear framework to make decisions in today's AI-enhanced society, with actionable advice that was used. The examples from Atif's Fortune 500 experience speaks volumes, even when working at a startup. A must read!
    Helpful? 0 0
    AlexS
    (15)
    January 29, 2024
    5.0 out of 5 stars AS A BUSINESS OWNER
    As a business owner myself, this is the process to make sure your company will be around for the foreseeable future. This is the step by step on how ...More
    As a business owner myself, this is the process to make sure your company will be around for the foreseeable future. This is the step by step on how to actually pull together your talent and assets and evolve to the next level of your organization.
    Helpful? 0 0
    F H
    (15)
    January 22, 2024
    5.0 out of 5 stars A system for business innovation and decision making
    Atif is building an “operating system” for business innovation and this book provides a key foundation.Decision Sprint lays out the process for turnin...More
    Atif is building an “operating system” for business innovation and this book provides a key foundation.

    Decision Sprint lays out the process for turning ideas into execution by wrestling with multi-faceted unknowns in the upstream early on in the process thereby enabling alignment and support from disparate groups for effective execution in the downstream.

    The workflows outlined in the book can be applied across a wide variety of institutions, from small teams at a growing startup to Fortune 100 companies with global business units that may be siloed.

    What agile methodologies have done for software development, the framework and methods laid out in this book have the potential to do the same for the development of business innovation and decision-making. Highly recommended reading!
    Helpful? 0 0
    MF
    (15)
    January 19, 2024
    5.0 out of 5 stars Game Changer
    I can't say enough positive things about this book. Picked it up during an airport layover and just devoured it -- was finished in 24 hours. It takes ...More
    I can't say enough positive things about this book. Picked it up during an airport layover and just devoured it -- was finished in 24 hours. It takes the complexity of working within unknowns and translates it all into a simple formula that can be applied to any set of problems in any industry. The author shares real-world experiences of serious challenges that were solved or improved by applying the book's lessons, which has provided confidence for its applicability within my own work. I'd love to see the principles in this book applied to major industries writ large - it's that game changing!!
    Helpful? 0 0
    Michael R.
    (15)
    January 12, 2024
    5.0 out of 5 stars Decision Sprint will help you get things done.
    In Atif's insightful book, Decision Sprint, you'll find a thorough exploration of the entire process, from generating innovative ideas to executing pr...More
    In Atif's insightful book, Decision Sprint, you'll find a thorough exploration of the entire process, from generating innovative ideas to executing precise workflows. The book's user-friendly approach ensures easy comprehension, making it effortlessly adaptable for seamless integration within your team dynamics. Beyond its immediate utility, Decision Sprint also offers a forward-looking perspective, shedding light on the integration of artificial intelligence into decision-making processes. This forward-thinking aspect promises not only to enhance current practices but also touches on a future where decision-making becomes notably more efficient and streamlined.
    Helpful? 0 0
    Maria Gianfrancesco
    (15)
    September 28, 2023
    5.0 out of 5 stars Relevant & Recommended
    Such a good book that works across all levels of an organization. There is a method to the madness that produces proven results over and over - a MUS...More
    Such a good book that works across all levels of an organization. There is a method to the madness that produces proven results over and over - a MUST read!
    Helpful? 0 0
    Mary Anne Rego
    (15)
    July 12, 2023
    5.0 out of 5 stars Insightful
    Atif consistently thinks ahead and his insight that is discussed in his book is groundbreaking.
    Helpful? 0 0
    Beck Sundquist
    (15)
    June 11, 2023
    5.0 out of 5 stars Practical System for driving corporate teams to embrace unknowns rather than ignoring it
    The ideas were well written and accessible, while the examples were both interesting and directly applicable. I read this over my vacation and came ba...More
    The ideas were well written and accessible, while the examples were both interesting and directly applicable. I read this over my vacation and came back to work with some new thinking on how to approach problems. Atif very clearly captures the gut reactions of executives and decision makers within large companies that don't have innovation or curiosity built into their DNA, and is able to give actionable advice on how to identify and overcome those "pitfalls". Great read for anyone looking to innovate within a well established company
    Helpful? 3 0
    susan tager
    (15)
    June 5, 2023
    5.0 out of 5 stars Sets a new gold standard for strategic alignment
    While there are countless methodologies for executing on an idea and managing the development of a program, Atif's book defines a clear path for how t...More
    While there are countless methodologies for executing on an idea and managing the development of a program, Atif's book defines a clear path for how to first arrive at and align on the idea itself. Whether you're at a small startup or massive Fortune 500 organization, the roadmap outlined in Atif's book is surprising and insightful yet also remarkably easy to understand and put into practice. From brainstorming big creative campaigns to driving consensus on go-to-market product plans, the "upstream work" process and Ritual app make it easy for people at all levels across all job functions to think critically at the outset by getting to the root of a challenge before jumping to potential solutions. I've already begun implementing (and training others on) these practices at my PR firm and expect to save my company and clients significant time and money with the Decision Sprint approach, while also driving stronger results and increasing bottom line business outcomes.
    Helpful? 6 0
    Don
    (15)
    June 4, 2023
    5.0 out of 5 stars Actionable wisdom to drive organizational innovation
    Atif uses real world examples and provides a clear roadmap on how to breakdown complex business challenges to help leaders and teams innovate within t...More
    Atif uses real world examples and provides a clear roadmap on how to breakdown complex business challenges to help leaders and teams innovate within their organizations. His insights into AI and how we should view the technology are thought provoking and insightful. Definitely worth reading and using his workflows.
    Helpful? 2 0
    Eiman Abdelmoneim
    (15)
    May 10, 2023
    5.0 out of 5 stars Inspiring and most importantly actionable
    Atif doesn’t just lay out (another) management philosophy but rather has written Decision Sprint to be a call to action. From the examples to dedicati...More
    Atif doesn’t just lay out (another) management philosophy but rather has written Decision Sprint to be a call to action. From the examples to dedicating a whole section of the book to laying out workflows to the accompanying Ritual app, all the tools are there to get started.

    Readers will find Atif’s description of how AI tools can be used to augment the workflows very timely as well.
    Helpful? 2 0
    CarNut
    (15)
    May 9, 2023
    5.0 out of 5 stars A tell-all from the man sitting on the main table! How to get to deal with NEW TECHNOLOLGIES
    When everyone is talking about the fears or AI and viral media.... here is the ONE MAN capable of explaining how to differentiate between good and bad...More
    When everyone is talking about the fears or AI and viral media.... here is the ONE MAN capable of explaining how to differentiate between good and bad ideas, than then how to navigate your way to a success. Clear, concise, informative, well written! A must for anyone trying to plan for a future for ANY BUSINESS.
    Helpful? 2 0
    Leslie Tiongco
    (15)
    May 5, 2023
    5.0 out of 5 stars One of the best books I have ever read!
    Atif has brilliant insights in this book. One of the best I’ve ever read! Highly recommended! If you are trying to move a strategy, innovation, busine...More
    Atif has brilliant insights in this book. One of the best I’ve ever read! Highly recommended! If you are trying to move a strategy, innovation, business challenge into action when there are MANY unknowns ahead, this is the book for you. It’s relevant to a VERY wide audience of senior executives, team leaders, people managers and team contributors. So many brilliant ideas on how to get those BIG ideas, projects, initiatives done if the fastest and most efficient way in today’s modern world.
    Helpful? 2 0
    toeknee
    (15)
    May 4, 2023
    5.0 out of 5 stars Problem solving
    This book has opened my eyes on how to approach innovation. Very practical advice. I recommend it to anyone trying to solve hard problems.
    Helpful? 0 0
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