2
Your Cart

We all want the autonomy and power to change our lives for the better and yet many of us feel stuck in the same bad habits, patterns, and short-term fixes. We know what we should do, but often we cannot get ourselves to actually do it.

In Unstoppable Brain, Dr. Kyra Bobinet debunks today’s over-dependence on performance-driven tools such as calorie counting, SMART goals, and likes/followers that attempt to motivate us into behavior change. These methods work well in the short term but have a long-term downside of negative emotions and harmful behaviors. Yet despite these poor results, we keep using the same performative approaches over and over. Something is missing.

Emerging research into the neuroscience of behavior and motivation has brought to light to a little-understood area of the brain, the habenula; possibly the most powerful controller of behavior ever found. If left untended, the habenula acts as a failure detector and motivation kill switch that can rob you of positive or lasting change, leaving you stuck in relapse, frustration, and suffering.

Understanding the habenula’s inner workings is must-have knowledge to obtain the freedom and agency for the life you long for. New research reveals that the habenula is a primary gating mechanism for everything that does or doesn’t happen in your life, what you do or do not do and. It is among our biggest obstacles to change.

In this book, you will learn that an activated habenula can dominate even the dopamine and reward systems that the scientific world for decades has esteemed the most powerful behavioral drivers. We will explore exactly what is wrong with today’s overly used performative approaches and how you can free yourself to reach your optimal health and best life. Dr. Bobinet unpacks mounting evidence on the habenula and other discoveries that change everything about changing behavior. With this new vision and understanding, your natural tendencies, purpose, and passions can emerge organically and inspire permanent, satisfying, and healthy life change.

Unstoppable Brain frees you from being too performative for others and being too hard on yourself. It provides all you need to restore your sovereignty and empowers you to change your life and habits whenever and however you want. It offers a therapeutic dose of three “medicines” that help you go from stuck to unstoppable. This potent elixir is an antidote to recovering your innate motivation wherever you’ve been stopped by the past or overwhelmed by the future. Most importantly, this book gives you the key to unlock lasting change.

Dr. Bobinet shares relatable examples from her own story and impactful research studies in resounding instruction for a full, vibrant life. Throughout the book, her engaging voice, relatable vulnerability, and empowering message infuse readers with the tools and reinvigorated power to unlock true, lasting change. Become unstoppable!

19 reviews for Unstoppable Brain: The New Neuroscience that Frees Us from Failure, Eases Our Stress, and Creates Lasting Change

  1. Anamaría Aguirre Chourio
    (19)
    May 31, 2024
    4.0 out of 5 stars Eye and mind opener reading
    "Unstoppable Brain" by Dr. Kyra Bobinet is a helpful and science-backed guide that aims to inspire lasting life changes. The book challenges tradition...More
    "Unstoppable Brain" by Dr. Kyra Bobinet is a helpful and science-backed guide that aims to inspire lasting life changes. The book challenges traditional methods of behavior change, focusing on the brain's habenula, which impacts motivation.

    Bobinet introduces an iterative approach to lasting change, encapsulated in the acronym ITERATES, which emphasizes finding inspiration, understanding timing, creating a supportive environment, making positive changes, seeking social support, and setting realistic expectations.

    The book combines scientific explanations, cited studies, and relatable stories to make complex concepts accessible. It sheds light on how the habenula influences motivation across various aspects of life, offering fresh perspectives to help break free from negative cycles and create lasting transformations.
    Helpful? 0 0
    Saya Jacaranda
    (19)
    May 24, 2024
    4.0 out of 5 stars Clear and engaging
    This book addresses the pervasive impact of performance mindsets on mental health. I consider this topic to be crucial for anyone living in today’s so...More
    This book addresses the pervasive impact of performance mindsets on mental health. I consider this topic to be crucial for anyone living in today’s society. We are all in the same capitalistic world, where our value stems from how much we can produce.
    I was stunned by Maya's journey from a joyful gymnast to someone burdened by parental expectations. Devin's professional downfall highlighted the emotional toll of constant performance pressure. I found the writing to be clear and engaging. It balanced storytelling with research, which made complicated concepts accessible. I did feel a lot of empathy, frustration, and sadness for the characters, but also hope for change. I consider this book to be useful for individuals struggling with performance pressures, parents, educators, and mental health professional. It is a call to reevaluate societal values. We should all take a step back and ask ourselves how useful the constant pressure to deliver more is.
    Helpful? 2 0
    LESLIE OBRIEN
    (19)
    May 18, 2024
    4.0 out of 5 stars Intriguing
    Having worked with behavioral scientists, I’m familiar with the different approaches to decision-making (VERY broadly speaking) regarding every aspect...More
    Having worked with behavioral scientists, I’m familiar with the different approaches to decision-making (VERY broadly speaking) regarding every aspect of our lives. Broken out into 3 primary parts, Dr. Bobinet breaks down the cycle of what we need to do to create everlasting change (or at the very least, change for now, because we are evolving). While the primary focus, at the start, seemed to be centered around health (and addiction), the same could be applied elsewhere. The concepts of iteration and cognitive flexibility are key to everything from how we treat ourselves and more importantly, our approach to others. While many of the examples given in this book don’t apply to me, it was easy enough to attribute it to my specific needs, as well as see ways that I can incorporate it into how I see and treat others.
    Helpful? 2 0
Add a review

Your email address will not be published. Required fields are marked *

X

Frequently bought with The Addiction Recovery Skills Workbook: Changing Addictive Behaviors Using CBT, Mindfulness, and Motivational Interviewing Techniques (New Harbinger Self-help Workbooks)


Internal Family Systems Therapy for Shame and Guilt
(19)
Original price was: $39.99.Current price is: $19.99.
Somatic Internal Family Systems Therapy: Awareness, Breath, Resonance, Movement and Touch in Practice
(19)
Original price was: $39.99.Current price is: $19.99.
The Autistic Brain: Thinking Across the Spectrum
(19)
Original price was: $79.99.Current price is: $19.99.
How to ADHD: An Insider's Guide to Working with Your Brain (Not Against It)
(19)
Original price was: $59.99.Current price is: $19.99.
Embracing Shame: How to Stop Resisting Shame and Turn It into a Powerful Ally
(19)
Original price was: $69.99.Current price is: $19.99.